Airports are designed to do one thing: Help people and cargo move from one place to another. While big boxes of computer parts or small envelopes filled with documents may not mind the time they spend in the airport, people have an altogether different experience when they travel. In fact, according to a recent survey of 1,000 travelers conducted by Fairfield Inn & Suites, a not surprising 16 percent reported feelings of stress while traveling.
Many companies make their employees spend a lot of time on the road in order to help them close deals or find new business. Unfortunately, employees who are stressed out are inefficient; distracted from the work they need to do on business trips.
The Port of Seattle recently unveiled a program that aims to reduce stress and increase revenues. When travelers enter the airport, they're surrounded by the sounds of Seattle musicians. The music is relaxing, and it provides travelers with the opportunity to stop, listen and enjoy. Instead of bustling from one place to another, they'll have a moment to stop and relax. It could be quite beneficial, and these travelers might also be tempted to spend a little money on the music they've heard, or travel into the community to experience some of this music on a firsthand basis at local bars or clubs. Programs like this that transform airports from stressful places to meditative spaces, could help to lower stress and increase revenue. They're projects worth supporting.
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